Cost and value of Shopify SEO services

Written on May 10, 2024. Posted in Shopify.

Are you exploring Shopify SEO services? What does it really mean for your business? Let’s break down the costs and value of these services, shedding light on is investing in Shopify SEO services is worth it or not for your online store.

Is Shopify a good platform in terms of SEO

Shopify is good for SEO. It offers several built-in features that simplify optimizing your store, such as customizable title tags, meta descriptions, and user-friendly URL structures. Shopify supports over 1.7 million businesses in more than 175 countries, which clearly shows its global reach and reliability.

Also, Shopify is currently the fastest ecommerce platform, plus it has mobile-friendly themes, which are important for SEO. But, just like with any other ecommerce platform, it’s important to implement effective SEO strategies and possibly use professional Shopify SEO services to get the best results.

Image with a quote that Shopify supports over 1.7 million businesses in more than 175 countries, showcasing its global reach and influence in the e-commerce industry. — source: explodingtopics

What are Shopify SEO Services

Shopify SEO services are a group of specialized strategies and techniques aimed at improving a Shopify store’s visibility in search engine results. These services include keyword research, on-page optimization (like enhancing product descriptions and meta tags), and technical SEO (improving site speed and mobile-friendliness), and much more complex tasks. The goal is to boost organic traffic, enhance user experience, and increase sales by making the store more discoverable to potential customers.

Shopify SEO services aren’t exactly any different from general SEO services. But keep in mind that the team that will make these improvements should know Shopify well to ensure that the SEO work fits perfectly with how Shopify operates. This way, the store can get the most out of these services and attract more visitors.

What do Shopify SEO services include?

Let’s see some basic SEO things that only set the base for deep and more complex SEO services.

Keyword research. Identifying the terms your potential customers are searching for.
On-page optimization. Improving product descriptions, titles, meta tags, and images.
Technical SEO. Improving site speed, mobile-friendliness, and overall site structure.

If you focus on at least these key areas, Shopify SEO services help your store rank higher in search results, making it easier for customers to find your products.

Why are Shopify SEO services important?

Shopify SEO services are important because they help your online store rank higher in search engine results, making it easier for customers to find YOUR products. This leads to more organic traffic, which can boost sales without the need for paid advertising, although the combination of both might bring the best results.

Good SEO improves user experience by making your site faster and easier to navigate, which can further increase conversions and customer satisfaction. 88% of online shoppers are less likely to return to a site after a bad experience. Investing in Shopify SEO services ensures your store is well-optimized, competitive, and ready to attract and retain customers, which is the main goal for most ecommerce businesses.

Image with a quote that 88% of online shoppers are less likely to return to a site after a bad experience. This highlights the importance of a good user experience for customer retention. — source: explodingtopics

The costs of Shopify SEO services

When considering Shopify SEO services, you’ll need to understand the associated costs. Prices can vary widely based on the scope of work, the expertise of the service provider, and your store’s specific needs. So, which factors are affecting the cost?

Basic SEO audits and minor adjustments are less expensive than comprehensive SEO strategies.
Experienced professionals or agencies may charge more but offer superior results.
Larger or more complex stores may require more extensive SEO work.

Typical pricing models

Typical pricing models for SEO services include:

Hourly rates

You pay for the actual time spent on SEO tasks.

When to use? Ideal for small projects or ongoing support.

Monthly retainers

A fixed monthly fee for continuous SEO services.

When to use? Best for ongoing SEO management and long-term projects.

Project-based pricing

A flat fee for a specific SEO project or campaign.

When to use? It is suitable for defined projects with clear goals, such as a website audit or SEO overhaul.

Performance-based pricing

Fees are based on results such as keyword rankings or traffic increases.

When to use? Ideal if you want to align costs directly with outcomes.

Package pricing

Predefined packages with set services and costs.

When to use? Good for businesses looking for a clear, bundled approach to SEO services.

The value of investing in Shopify SEO services

Investing in Shopify SEO services is highly valuable for your online store. It boosts your store’s visibility in search results, bringing in more visitors and positioning your brand as one of the top places to buy from.

These services improve your site’s user experience by making it faster and easier to navigate, which keeps customers happy and increases sales. SEO also attracts more targeted traffic, leading to higher conversion rates. SEO provides long-term benefits, continually drawing in customers over time. It’s a way to stand out from competitors and achieve sustainable growth for your business. But, of course, you need to constantly work on it in order to achieve the best results.

How we can help with Shopify SEO services

As Shopify fans and professionals, we also offer amazing Shopify SEO services under one roof to help your store compete. Reach out if you’re in need of a consultation or Shopify services. We’re happy to talk about your project!