— 01
Strategy & consulting
Whole-business thinking before the build starts.
- Amazon-to-DTC roadmap
- Channel pricing & cannibalization analysis
- Audience and acquisition strategy
- Build-vs-buy decisions
For Amazon sellers in health, beauty, supplements & pet wellness
From Amazon Seller to Brand Owner.
We build the Shopify side of your business — the brand you actually own. Strategy, development, custom systems, and growth, under one roof. One partner instead of ten.
15+ years
200+ projects
Shopify certified
Real Amazon-to-DTC builds in consumable, repurchase-driven categories.
Health · Beauty · Supplements · Pet wellness · US-led, with select UK work
The asset-ownership problem
The asset you built isn’t yours.
You did the work. You found the product. You ranked. You scaled to seven or eight figures on Amazon. And somewhere along the way you realized: the customers belong to Amazon. The data belongs to Amazon. The rules can change overnight. And the margins keep getting tighter.
Most agencies will tell you to “diversify.” Few of them actually understand what they’re asking you to do. Building a real DTC pillar isn’t a Shopify project — it’s a strategic move that touches your pricing, your audience, your fulfillment, your tax setup, your customer service, and your relationship with the marketplace that’s still paying the bills.
Get it wrong and you’ll cannibalize your best-selling ASINs. Get it right and the DTC side doesn’t replace Amazon revenue — it lifts it.
The model
Two pillars. One business.
One side feeds the other. Amazon brings customers in; your Shopify store makes them yours.
Pillar 01
Amazon
Discovery · Acquisition · Volume
The world’s biggest product search engine. Where new customers find you, where listing economics are tight, and where you don’t own the relationship after the sale.
New-customer acquisition
Marketplace search
Volume channel
Pillar 02 — what we build
Shopify
Retention · Subscriptions · Brand
The customer list that’s actually yours. Where repeat purchase economics live, where you control the data and the experience, and where margin expands as the brand compounds.
Repeat purchase
Subscription & bundles
Owned audience
A DTC site done right doesn’t replace Amazon revenue — it lifts it. Branded search grows. Listing conversion improves. Repeat purchase windows widen. We build the second pillar — and help you decide what the second pillar should be in the first place.
Why Byteout
Three reasons we’re different.
— 01
One partner. Not ten.
Strategy, development, integrations, custom systems, and growth, under one roof. You stop coordinating five vendors and start working with the same brain that scoped your project.
— 02
We understand both sides.
Marketplace math and the DTC build. We won’t tell you to cannibalize your Amazon listings, and we won’t build you a Shopify store that accidentally competes with your best-selling ASINs. We see the whole P&L, not just the website.
— 03
Engineers, not configurators.
Most ecommerce agencies are theme shops. We build custom when off-the-shelf doesn’t fit — integrations, internal tools, automations, bespoke Shopify functionality. When the plugin store ends, we keep building.
Featured case study
Pet wellness · Shopify · Custom bundle builder
We Love Doodles.
They came to us with strong Amazon performance and a Shopify side that wasn’t pulling its weight. We rebuilt the store, integrated the channels, and worked through the strategic questions most agencies don’t ask — pricing, bundle math, audience overlap with Amazon, what to test, what to leave alone.
The result: meaningful ROAS lift, new strategic initiatives in motion, and a DTC side that compounds with — not against — their marketplace business.
What we build
Four categories of work. One team.
Most clients hire us for one and end up working with us across all four.
— 02
Shopify development
Stores built right the first time.
- Shopify Plus migrations
- From-scratch builds
- Theme development
- Performance & SEO
— 03
Custom systems
When off-the-shelf doesn’t fit.
- Integrations (ERP, 3PL, Amazon, subscription)
- Internal tools and dashboards
- Custom Shopify functionality
- AI features
— 04
Growth
The work that compounds after launch.
- CRO and retention
- Email & lifecycle
- Tracking & attribution
- Ongoing optimization
About us
·
Ecommerce Nerds 🎓
Operators first, agency second.
Byteout is the smart friend who actually runs ecommerce businesses, speaks direct, and happens to be a nerd about it. Fifteen years of shipping, 200+ projects, mostly for brands in health, beauty, supplements, and pet wellness. We work US hours from across the US and Europe, with senior engineering depth in Belgrade.
If you want polished sales decks and beautiful proposals, there are better agencies. If you want someone who’ll tell you when your brief is wrong and then help you fix it, we’re probably your people.
Final word
Building the second pillar?
If you’re an established Amazon seller in health, beauty, supplements, or pet wellness — and you’re done renting your business from a marketplace — we should talk.
Thirty minutes, both directions. We’ll ask about your business and tell you whether we’re the right fit. You’ll ask about how we work and decide the same. If we’re not the right partner for what you need, we’ll tell you that too.
Book a call
