Do ecommerce newsletters still work in 2024
You’ve probably heard this before: email is dead.
But is that really true?
With all the noise around social media and paid ads, it’s easy to wonder if sending ecommerce newsletters is even worth your time in 2024.
Spoiler alert: they ABSOLUTELY still work.
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Ecommerce newsletters are still relevant – why?
Well, people are still checking their email. A lot.
Email remains a direct line to your customers even with TikTok, Instagram, and other platforms that overwhelm everyone.
Unlike social media, where algorithms decide who sees your posts, your newsletter lands directly in someone’s inbox. Your ideal customer.
You control the message, and it’s delivered to people who want to hear from you.
And the numbers back it up!
Email marketing can have an average ROI of $36 for every $1 spent. So, yes, ecommerce newsletters are alive and kicking in 2024.
How to make ecommerce newsletters effective
It’s insufficient to make something up and hit the ‘send’ button. You need to send good emails that mean something to your customers.
The trick is to balance value and promotion. No one wants an inbox full of hard sales pushes. The goal is to provide content that people ACTUALLY want to read, with a little bit of sales magic, of course.
- Keep in mind: if your subject line isn’t clear enough or attention-grabbing, no one’s opening that email. Make them curious, or better yet, make them feel like they can’t miss out.
- Mix in valuable content like tips, updates, or stories behind your products. Keep it human and relatable, so your readers don’t feel like they’re being hit with an endless sales pitch.
- Make it easy. Want them to shop? Subscribe? Follow you? Tell them exactly what to do and make that action button impossible to miss.
How ecommerce newsletters drive sales
Let’s get to the good stuff (we know you’re here for that): sales.
How do ecommerce newsletters help with that? It’s pretty simple. It has something to do with timing, relevance, and personalization.
Segmentation. Not every customer is the same. Break your email list into different groups. Send a “welcome” discount to new subscribers, VIP access to loyal customers, or a special offer to those who’ve abandoned their cart.
Remember: the right message at the right time.
Automation. Welcome series, post-purchase follow-ups, abandoned cart reminders. Set these up to run automatically (you can use one of the most-used tools like Klaviyo). You get to nurture leads, increase conversions, and build relationships.
Exclusive offers. People love feeling like they’re getting something special. Offer discounts, early access, or sneak peeks only through your email list. Give them a reason to open that next email.
Of course, we have email marketing automation experts who can help you with this. Contact us here.
Do ecommerce newsletters work better than social media
Social media is great for building community and awareness, but it can be unpredictable. Algorithms constantly change, and we have less control each day.
With ecommerce newsletters, you’re right there in customers’ inboxes, where they’ve chosen to engage with you. Unless they unsubscribe, ofc.
Plus, when customers open your email, they’re already interested. Your job is ‘just’ to make it easy for them to click through and buy.
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Should you invest in ecommerce newsletters in 2024
Yes, yes, yes.
While getting caught up in the latest marketing trends is easy, email remains a solid performer. As long as you create relevant, valuable content and speak directly to your audience, ecommerce newsletters will continue working for you in 2024 and beyond.
So, don’t write off your newsletter strategy. It’s a low-cost, high-reward way to stay connected to your customers and drive sales.
