Ecommerce: How to make a website accessible

The digital marketplace has never been busier, and competition is very tough. But the one factor that can significantly differentiate your ecommerce store is – website accessibility. 

It’s time to ask: “How to make a website accessible?” The answer lies in abiding by standards and embracing the spirit of inclusivity.

What exactly is website accessibility

Website accessibility means ensuring that your ecommerce platform is usable by people of all abilities and disabilities. This includes people with visual, auditory, motor, or cognitive disabilities. Here are some of the most important elements you should pay attention to regarding accessibility. Keep in mind that website accessibility is much more complex, and the things listed are just the tip of the iceberg.

Design

The answer to ‘How to make a website accessible’ begins right from the design phase. Use high-contrast color schemes to assist users with visual impairments. Choose fonts that are easy to read and make sure buttons are large enough to interact with, especially on mobile devices. Remember, a well-designed website is one that takes all potential users into account.

Website structure

Your website’s navigation should be logical and predictable. Make sure that users can navigate through your site using a keyboard, which is important for those who can’t use a mouse. A well-structured website helps users understand how to get from point A to B, and a clear content hierarchy allows users with assistive technologies to understand the layout quickly.

Multimedia and content accessibility

When considering how to make a website accessible, don’t forget your multimedia elements. Provide alt text for images so that screen readers can describe them to users with visual impairments. Include subtitles or transcripts for videos for users with hearing difficulties. Offering alternative ways to consume your content ensures no one is left out.

Website accessibility and technical aspects

Digging deeper into the technicalities, use Accessible Rich Internet Applications (ARIA) labels to help users understand the purpose of elements on your site. Ensure forms are clearly labeled and error messages are descriptive enough to guide users through a successful checkout process. Regularly test your site’s accessibility and seek feedback from users with disabilities.

Why do you need an accessible website

An accessible website is more than just a legal requirement and that’s only one of the hot reasons why you should have one. By being inclusive, you expand your customer base and improve the user experience, which can lead to improved SEO and customer loyalty. If you start finding the answer to ‘how to make a website accessible’, you’re taking a step towards making your brand more reputable and trustworthy.

Why professional assistance is a good call

Making a website accessible is a complex task. Complying with a range of standards is an ongoing process, and this is where professionals step in. 

Experts like our team are up-to-date with the latest regulations and best practices. We can help you with website checkups, implement the necessary changes, and maintain accessibility as your website evolves.

Conclusion

How to make a website accessible is vital for any ecommerce business looking to grow and succeed. You need to start making your website more inclusive. To ensure full accessibility and ongoing compliance, consider finding the help of professionals. Our company specializes in website accessibility services, and we’re committed to helping you create a welcoming digital space for all customers.