What does a good ecommerce landing page look like?

Written on September 19, 2024. Posted in Ecommerce.

First impressions count, especially in ecommerce.

The ecommerce landing page is often the first thing your potential customers see, and it’s got one job: convert visitors into buyers.

But what separates a good ecommerce landing page that works from one that doesn’t?

A headline that grabs attention

Let’s start with the first thing your visitors will see: the headline.

It’s the hook, the first impression, and people will bounce if it doesn’t hit home. Fly away. Go to competitors’s shop.

Consumer behavior is a science and when you understand it, your brand will grow, for sure.

And your headline should answer a simple question: Why should I care?

The best headlines are:

Clear – Get to the point. No fluff.

Intriguing – Make them want to stick around and learn more.

Concise – Keep it short and sweet.

Here’s an example: “Unlock 30% off your first purchase” or “Shop our limited-time fall collection.”

This way, you’re offering value upfront and giving them a reason to stay.

Our ecommerce agency has helped brands create landing pages that make people stop scrolling and start clicking, with a clear, direct value that speaks to their audience.

A call-to-action that’s impossible to Miss

So you’ve got their attention—what now? You need to guide them toward the next step.

That’s where your call-to-action (CTA) comes in. A CTA is like a prompt that says, “Here’s what to do next.”

So, a great CTA is:

Actionable – Use words that tell them exactly what they’ll get.

Bold – Make it stand out! Use a contrasting color that pops on your page.

Well-placed – Don’t make people hunt for it.

And a weak CTA is like throwing away a chance for conversion. Because if your CTA isn’t clear, you’re leaving money on the table.

Trust signals that reassure

No one buys from a site they don’t trust. Bold. Remember this.

Trust is everything in online shopping. Your visitors need reassurance that they’re making a smart and safe choice. And that they will get exactly what they ordered.

And here’s what gives a sense of trust:

Customer reviews – Show real feedback from customers. People trust other people.

Security badges – Payment logos, SSL certificates, and “trusted by” icons all help.

Guarantees – Offer a money-back guarantee or free returns. The less risk for the customer, the better.

Imagine you land on a site for the first time. If you don’t see proof that others have had a good experience, would you buy?

Mobile-friendly design

Mobile phones are our best allies and with us 24/7.

So if your ecommerce landing page isn’t mobile-optimized, you’re missing out. Big time.

Over 50% of ecommerce traffic comes from mobile devices. If your page looks poorly optimized on the phone, or worse, takes forever to load, visitors will click away without thinking twice.

Mobile optimization means:

Responsive design – Your landing page should look and work great on any device.

Quick load times – Mobile users won’t wait for slow pages. Compress your images and streamline the code.

Easy navigation – Make sure buttons are big enough to tap, and the checkout process is smooth.

In ecommerce, if you lose mobile visitors, you’re losing half your potential customers. We know why mobile optimization is important. Contact us for an ecommerce consultation.

Fast load times – no one likes to wait

Ever clicked away from a slow website? You’re not alone. If your landing page takes more than a couple of seconds to load, you lose visitors before they see what you’re offering.

Page speed matters, and here’s why:

User experience – Slow sites frustrate users and increase bounce rates.

SEO – Google loves fast sites, and ranking higher in search means more organic traffic.

Conversions – The faster your site, the quicker people can move from “just looking” to “buying.”

Optimizing your site’s speed, compressing images, cleaning up unnecessary code, and using a reliable hosting provider can make a massive difference. Do you need an ecommerce pro’s help?

Final thoughts

A killer ecommerce landing page looks pretty but also gets results. Every element should be designed to make visitors stay, click, and convert. And if any of these components are missing or done poorly, it could cost you sales.

Need help making your landing page work harder for you? Take a look at what we do. Let’s make it happen!