Wix vs Squarespace vs Shopify – find the perfect fit

Written on May 23, 2024. Posted in Ecommerce.

There are so many ecommerce platforms out there – which one to choose? If you ask people around, everybody is going to have a different pick between Wix vs Squarespace vs Shopify. These platforms are among the top choices for creating an online store, each boasting unique features and benefits. But which one is right for you?

More details about the three-dream-team

Some ecommerce platforms are more popular than others (khm, Shopify), but let’s see each platform’s key functionalities.

Wix

Wix is a user-friendly website-building platform that helps in creating professional websites easily. The platform is known for its intuitive drag-and-drop editor, so it allows users to add and customize elements like text, images, and videos.

Wix provides a range of features and 3rd-party app integrations, making it a good choice for anyone looking to create an online presence.

Squarespace

Squarespace is a popular website-building platform for brands that are looking for a sleek, professional online presence. It has website templates that are particularly favored by creatives and those prioritizing aesthetics.

The platform also has a user-friendly drag-and-drop editor, allowing users to customize their site easily. Squarespace is a good solution for building and managing pretty, functional websites.

Shopify

Shopify is a leading ecommerce platform designed to help businesses create and manage online stores. Known for its powerful ecommerce features, Shopify offers a user-friendly interface that simplifies tasks like product listing, inventory management, and payment processing.

It’s a good choice for both small businesses and large enterprises. Shopify enables businesses to effectively grow their online presence and reach customers across various platforms.

Three laptop screens displaying the homepages of Wix, Squarespace, and Shopify.

Wix vs Squarespace vs Shopify

Let’s compare all three platforms based on key features.

Ease of use

When it comes to ease of use, all three platforms have something to offer.

Wix is known for its intuitive drag-and-drop editor. It’s perfect for beginners who want to get a site up and running quickly. You can easily move elements around your page and customize your store to match your brand.

Squarespace also offers a sleek drag-and-drop interface but is more suited to those with a keen eye for design. It’s incredibly stylish, making it a favorite among creatives.

Shopify, on the other hand, is built specifically for ecommerce. While it might take a bit more time to get accustomed to compared to Wix and Squarespace, its ecommerce features are unparalleled.

Customization and flexibility

Wix’s editor offers a high level of flexibility, allowing you to create virtually any layout.

Squarespace is slightly more restrictive in terms of customization but makes up for it with its high-quality design templates.

Shopify has the best app library, so it’s an absolute winner in customization

Ecommerce tools

When evaluating Wix vs Squarespace vs Shopify, it’s nice to check which ecommerce tools each has because having some tools really makes the process smoother.

Wix offers a solid set of ecommerce tools, including product galleries, inventory management, and secure payment options. It’s a great choice for smaller shops looking to get started without a significant investment.

Squarespace’s ecommerce capabilities are also strong, with features like integrated shopping carts, product management, and promotional tools. Its built-in marketing tools help you reach a wider audience and drive more sales.

Shopify is the heavyweight champion of ecommerce features. Shopify has advanced reporting and analytics tools that give the brand deep insights into sales and customer behavior, helping in making informed business decisions.

Pricing

No matter the starting budget, pricing is always a concern, especially for new businesses.

Wix offers several pricing plans, starting with a basic plan that includes essential ecommerce features. As you move up the tiers, you get more advanced tools and greater bandwidth, making it a scalable option for growing businesses.

Squarespace has straightforward pricing, with plans that include ecommerce features starting at a slightly higher price point. However, the added value of its design templates and integrated features often justifies the cost for those focused on aesthetics and functionality.

Shopify’s pricing is higher but comes with more complete ecommerce solutions. From the basic plan to the advanced Shopify plan, you get what you pay for with stronger features at each level. Additionally, Shopify offers a point of sale (POS) system, which is great for businesses that have both online and physical stores.

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Support and community

In the Wix vs Squarespace vs Shopify debate, customer support and community resources can be deciding factor.

Wix offers 24/7 support through phone, email, and chat channels. Their support is generally well-regarded, though some users find the need for more in-depth technical support as their store grows.

Squarespace provides 24/7 email support and live chat support during extended hours. Their help center is very useful, with a big range of tutorials and guides to help you get the most out of your store.

Shopify is an absolute winner with its 24/7 phone, email, and live chat support. Additionally, Shopify has an extensive community of developers and experts who can help you with more complex issues. Shopify also offers a wealth of resources, including webinars, tutorials, and forums where you can connect with other ecommerce professionals.

SEO and marketing tools

It’s no longer enough just to have a beautiful and functional website – you also need to make sure that potential customers can find you.

Wix provides users with a suite of basic SEO tools, including customizable meta tags, alt text for images, and URL redirects. The platform also features an SEO Wiz, which offers personalized plans to improve your site’s search engine rankings. For marketing, Wix includes built-in email marketing tools and social media integrations to help you reach a broader audience.

Squarespace is well-known for its strong SEO features. The platform also has blogging tools and social media integrations, making it easier to boost your content marketing efforts. Squarespace’s email campaigns feature allows you to design and send professional marketing emails directly from your site, helping you engage with your audience effectively.

Shopify has advanced SEO tools and the platform is optimized for handling large volumes of traffic, which can significantly benefit your SEO efforts. Shopify also offers powerful marketing tools, such as built-in email marketing and a variety of apps for managing social media advertising campaigns.

Which one to choose?

Choosing between Wix vs Squarespace vs Shopify depends on your specific needs and goals. If you’re looking for a quick, easy-to-use solution, Wix might be your best bet. For those who prioritize design and aesthetics, Squarespace is an excellent choice. But if you’re serious about ecommerce and need a platform that can scale with your business, Shopify is the clear winner.

At Byteout, we’ve become nerdy with all-in-one ecommerce services to help you succeed, regardless of the platform you choose. We’ve got you covered if you need help setting up your store, optimizing for SEO, or integrating advanced features.

Reach out to us today to see how we can help you take your ecommerce business to the next level.