Does a Shopify SEO expert have superpowers?

Written on August 13, 2024. Posted in Shopify.

No matter the ecommerce platform, your store needs to be visible. Paid ads can do the work, but as soon as you stop paying, you lose the visibility that wasn’t cheap in the first place.

So, you need to work on SOE as well. Wait, that’s a mistake. You need to work on SEO strategy.

Who can do it the best possible way?

Shopify SEO expert – of course!

Each ecommerce platform has different setups, but the SEO has the same goal for all. So is it important to be platform-specific? No, but the platform familiarity will help with the implementation of the required stuff.

The profile of a Shopify SEO expert

When searching for a good fit for your ecommerce business, focus on these qualities that go beyond the typical checkboxes.

Find someone who genuinely loves working with Shopify. Their enthusiasm for the platform means they’ll stay curious, continually learning, and finding new ways to optimize your store.

Look for an expert who thrives on solving problems, whether a tricky technical issue or finding a unique angle on the problem.

SEO is in the details. Your expert should notice the little things – a small tweak in site structure or an overlooked opportunity to optimize content.

The best SEO experts are naturally curious. They’ll dig deep into analytics, explore your niche, and always ask “What if?”

A great SEO expert listens closely to understand your business goals, challenges, and vision. They should be more interested in your long-term success than pushing a one-size-fits-all strategy.

You want someone upfront and honest about what they’re doing, why they’re doing it, and what results you can realistically expect. Transparency builds trust.

An adaptable expert can switch strategies when needed, embracing changes as opportunities rather than setbacks.

SEO doesn’t happen in a vacuum. Look for someone who enjoys working with your team, sharing insights, and educating others on the importance of good SEO practices.

Shopify SEO expert superpower

Hm, are SEO experts real heroes? Maybe – they’re giving your business the best chances for growth. Let’s see what they can help you with.

Find the right words your customers use

A Shopify SEO expert is great at discovering keywords your customers use to find products like yours. Instead of just guessing, they look into data to find out which search terms will bring visitors to your site. Keywords need to match what you’re offering, which leads to more relevant traffic—people who are ACTUALLY interested in buying from you.

What matters, matters

Once the right keywords are identified, the next step is to use keywords effectively on your website. A Shopify SEO expert knows how to naturally place these keywords in your product titles, descriptions, and other parts of your site. Your site has to be optimized in a search engine-friendly and user-friendly way.

Customers + you = ❤️

Content is a key part of attracting and engaging customers (apart from a great product). A Shopify SEO expert can guide you or the person in charge to create content optimized for search engines AND useful for your visitors.

Smoothie-like webshop

Behind every successful website is nothing more than a well-maintained technical foundation. A Shopify SEO expert can review the technical details that keep your site running well. Your site must load quickly, work well on mobile devices, and be easy for search engines to navigate. Your site needs to get an A in both: great for users and great in search rankings (khm, Google).

Increase your site’s authority

Links from other websites to yours are a big factor in how search engines rank your site. A Shopify SEO expert knows how to build these links by creating valuable content that others want to share and connecting with other websites in your industry. These links help increase your site’s authority, boosting your search engine rankings and bringing more traffic to your store.

Final thoughts

Hiring a Shopify SEO expert or an agency can greatly improve your store’s online performance and visibility. If you’re looking to grow your Shopify store, working with an SEO expert could be a key step in achieving your goals.

How can we help? We would gladly hear your needs and suggest the best solution for your issues or goals. Let’s talk! ❇️